7 Ps Analysis of Homeshop18
Website : www.homeshop18.com
The 7Ps of Homeshop18 are :1) Products – Appliances, Jewellery, Home décor, Kitchen Appliances, Mobiles, Digital Cameras, Laptops, Apparel, Furniture, Gift items
2) Pricing – Depending on
Low price then Market
Facilities provided
3) Promotions – TV channel CNBC TV18 Aawaz
Online Advertisement
4) Place – Online (Virtual)
Head Office at Mumbai
Give demo on TV Channel at their studio
5) People – A team of skilled and trained staff
A team of skilled marketing persons who market on Aawaz Channel
Packers, security personnel (transportation)
Management decision makers.(Strategic Level)
6) Process – Market online and on TV channel and get orders through telephone and online and deliver at required place as per customer and get payment through Cheque, Draft, Debit Card, Credit Card etc.
7)Physical Evidence – Give demo of various products on CNBC Aawaz Channel
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